Music is the great equalizer. It appeals to all ages, demographics and cultures. Depending on the style of music, it will affect a customer's mood by emotionally connecting them to your product or brand. Music can energize your customers, put them in a romantic mood, relax them, or distract them. Based on the demographics of your store you can choose any style of music you want to put your customers 'in the mood' to shop and inspire them to purchase your goods.
Since music is such a powerful tool capable of stimulating a response, why then do so many retailers rely on their own or their employees' favorite choices of music to be played in their stores during high-traffic business hours? Or even worse, why play commercial radio, which features competing advertising to your own customers?
