“The growth in the sector continues apace with strong momentum,” said Susan Danaher, president & CEO, DPAA. “In 2011, PQ Media reported that DPb as a sector grew 13.2% versus the prior year. With double digit growth in the first half of 2012, DPb continues to be a highly desired
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media choice because of its ability to engage consumers at the right time, in the right place and when they are in the right mindset. DPb networks offer a powerful solution to marketers who want to reach light television viewing, on-the-go consumers in contextually relevant settings.”
Sources: Miller, Kaplan, Arase for digital place-based media,